There is a new period of Clippers basketball in Los Angeles.
Since Microsoft magnate Steve Ballmer bought the LA Clippers in 2014, the franchise has made an effort to ascertain a brand new id. Forward of the 2024-25 season, the Clippers will make an enormous step in doing so, transferring from Downtown LA’s Crypto.com Enviornment to the brand-new Intuit Dome in Inglewood, Calif.
And with a brand new residence comes new branding.
In anticipation of their transfer to a brand new enviornment, the Clippers unveiled new colours, logos, uniforms and a court docket on Feb. 26. And whereas they have been revealed halfway by the 2023-24 marketing campaign, the brand new model will not be put into use till the 2024-25 season.
The LA Clippers debuted a model new emblem and uniforms to coincide with their transfer to the Intuit Dome, which opens subsequent season 👀
📷: @LAClippers pic.twitter.com/Mj2ZzadXHj
— The Sporting Information (@sportingnews) February 26, 2024
With nautical themes abound, the basketball world has not been shy with its critiques and assessments of the brand new model. Take a better have a look at what all of it means.
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What’s a Clipper?
A clipper, or clipper ship, is “a crusing ship constructed and rigged for velocity, particularly a sort of three-masted ship with a quick hull kind and a lofty rig,” in response to Dictionary.com.
With that in thoughts, the nautical themes of the Clippers’ new branding align with the definition of a clipper ship. The franchise has been generally known as the Clippers because it relocated from Buffalo, N.Y. to San Diego in 1978.
The franchise stored the nickname when it relocated from San Diego to Los Angeles in 1984. The workforce’s first emblem in San Diego featured a blue background with white triangles representing a clipper ship’s sails.
This present emblem options the entrance profile of a clipper ship however the orientation of the sails has prompted many to attract parallels to a cruise ship.
#NewProfilePic pic.twitter.com/V8HdCqTuQH
— LA Clippers (@LAClippers) February 26, 2024
NBA followers, social media react to Clippers rebrand
These closest to the workforce noticed the necessity for a rebrand, citing the voice of the followers, who’ve lengthy desired change.
LA Clippers beat writers Farbod Esnaashari and Joey Linn each offered views gained from the workforce’s fanbases.
The LA Clippers have revealed a model new emblem, jerseys, and search for the workforce. Past a lot wanted and a particular enchancment. pic.twitter.com/VCJFRLADKF
— Farbod Esnaashari (@Farbod_E) February 26, 2024
Rebranding an expert sports activities workforce may be very exhausting to do whereas protecting followers completely happy, however the Clippers appeared to deal with the most well-liked needs of the fanbase:
1. Introduced again script lettering
2. Introduced again purple
3. Utterly redid the first emblemNicely executed, @LAClippers. pic.twitter.com/65YKKQiPDZ
— Joey Linn (@joeylinn_) February 26, 2024
Former Clipper Sam Dekker can also be a fan of the brand new appears to be like.
These are superior https://t.co/H05pxypYXh
— Sam Dekker (@dekker) February 26, 2024
Others, nonetheless, drew parallels to different skilled sports activities franchises.
“Let’s be the Wizards however throw a ship on it” https://t.co/QWdUVB7or8
— Tom Haberstroh (@tomhaberstroh) February 26, 2024
The brand new Clippers emblem is simply too harking back to the Chicago Fireplace crest. And why are the Clippers emphasizing the “C” and never the “LA” of Los Angeles after they have already got a ship within the emblem? The ship appears to be like too trendy to be a clipper, by the way in which. pic.twitter.com/V2hlJll4Zu
— Bryan Garcia (@BryanUF) February 26, 2024
The Columbus Clippers, Triple-A baseball affiliate of the Cleveland Guardians, had some enjoyable with the similarities between the 2 franchise’s logos.
Imitation is the sincerest type of flattery ☺️ https://t.co/W9nXRZ2meR
— Columbus Clippers (@CLBClippers) February 26, 2024
